esteban ley
Posted : 1/29/2007 11:19:03 AM
To answer Anne's question, I have a couple of possibilities.
He's on TV, plain and simple. To some people that's more than enough, "if he's on TV it must be because he's good at what he does, that must be the reason he has his own show and other trainers don't". Also CM has done for dog training/behaviour what remodeling shows have done for home improvement, Emeril and whoever else has done for cooking, demistify it and put it with in everybody's reach.
The fact that he learned thru experience and not thru academia makes a lot of people comfortable with him. Lets face it, a degree/certification/title, in something IS intimidating for some people, and they go into it with the predisposition that they are not going to understand what they are being told, or that they will be belittled by someone (sometimes they are right sometimes they are wrong).
His delivery, CM presents things in layman terms, he doesn't use terms like "possitive re-inforcement", "learned helplesness" or whatever three dollar words you learn in school to describe something that can be said in plain english (or whatever it is you speak). He is able to present things in terms of the people he's working with, in a way that really sticks, he related a pack leader to GOD to a family of christians; he related calm assertiveness in the way a patient should be treated to a nurse, etc. and lets face it, the guy is charismatic as hell, whether you love him or hate him, you can't help but to pay attention to him.
A lot of what he teaches stems from thing we either knew already or had a vague idea, so as someone said in another thread, he develops and validates some of the things we intuitively know. And EVERYBODY loves being right, so if someone says something that makes you think "I thought it was something along those lines", well, you feel pretty darn good about yourself.
The saying "in the land of the blind, the one eyed man is king" comes to mind in these situations, now, I'm not saying CM is better or worse than anyone out there, I'm saying that some people simply don't know who/what else is out there besides CM. For some, CM is the sole source of information as far as dogs go.
A lot of times it is not so much about what you're selling, it's about HOW you sell it.
By the way, these are the reasons I think apply to the "CM fundamentalists", not ALL of his fans.