schlep
Posted : 5/4/2006 12:38:43 AM
Well, it makes more sense for the big companies to advertise instead of improving their formulas. If they start using better ingredients, that means all the waste from their human foods gets thrown away instead of used. So they aren't just paying for better ingredients, they're also paying for what they would have had for "free" in the first place. Opportunity cost of ditching their junk formulas is just too high.
The smaller brands have such a small customer base that they can either buy good ingredients or do advertising, and since the better ingredients is the area where they're safe and can continue to make money, that's the route they take. Believe me, as a retailer I wish everyone knew of Solid Gold, Eagle Pack, Prism, Fromm Four-Star, and Nature's Variety. It would make my life much easier. [sm=biggrin.gif]