Sue and Buddy
Posted : 2/15/2007 9:32:12 PM
ORIGINAL: LoveMyDogCassidy
("Where's the beef?" and "I've fallen and I can't get up") but I don't have any idea where they came from.
"
Where's the beef?" is a [link
http://en.wikipedia.org/wiki/Catch_phrase]catch phrase[/link] limited to certain parts of the [link
http://en.wikipedia.org/wiki/United_States]United States[/link] and [link
http://en.wikipedia.org/wiki/Canada]Canada[/link]. Since its first usage, it has become an all-purpose phrase questioning the substance of an idea, event or product.
It came to public attention in a [link
http://en.wikipedia.org/wiki/1980s]1980s[/link] [link
http://en.wikipedia.org/wiki/US]US[/link] [link
http://en.wikipedia.org/wiki/Television_commercial]television commercial[/link] created by [link
http://en.wikipedia.org/wiki/Joe_Sedelmaier]Joe Sedelmaier[/link] as part of [link
http://en.wikipedia.org/wiki/Saatchi_%26_Saatchi]Dancer, Fitzgerald, Sample's[/link] [link
http://en.wikipedia.org/wiki/Fast_food_advertising]fast food advertising[/link] campaign for the [link
http://en.wikipedia.org/wiki/Wendy%27s]Wendy's[/link] chain of [link
http://en.wikipedia.org/wiki/Hamburger]hamburger[/link] restaurants. In the ad, titled "Fluffy Bun", elderly actress [link
http://en.wikipedia.org/wiki/Clara_Peller]Clara Peller[/link] receives a competitor's burger with a massive bun (the competitor's slogan was "Home of the Big Bun"). The small patty prompts the gruff Peller to angrily exclaim "Where's the [link
http://en.wikipedia.org/wiki/Beef]beef[/link]?" The humorous ad and Peller's memorable character soon gave the catch-phrase a life of its own, and it was repeated in countless TV shows, films, magazines, and other media outlets.
First airing on [link
http://en.wikipedia.org/wiki/January_10]January 10[/link], [link
http://en.wikipedia.org/wiki/1984]1984[/link], "Fluffy Bun" featured three elderly ladies examining an exaggeratedly huge hamburger bun topped with a minuscule hamburger patty: the other two ladies poked it, exchanging bemused comments: "It certainly is a
big bun." "It's a big
fluffy bun", before being interrupted by Peller's outraged, irascible demand. Sequels featured Peller yelling at a Fluffy Bun executive on his yacht over the phone, and coming up to drive up windows at multiple fast food restaurants that would be slammed down before she could complete the line. -from Wikipedia
"I've fallen and I can't get up" - This line was spoken in a television commercial for a medical alarm and protection company called LifeCall, in ads that began running in approximately 1989. The motivation behind these medical alarm systems is that many [link
http://en.wikipedia.org/wiki/Senior_citizen]senior citizens[/link] today live at home alone, and may find themselves suddenly in medical danger with no one (and no phone) nearby to help them. The product addressed this concern by providing its subscribers with a small pendant, worn around the wrist or neck; when needed, the wearer presses the button on it, and he or she is immediately put into contact with a dispatcher who can send a paramedic, fireman, or other emergency assistance.
The TV advertisement featured, in part, a fictional elderly lady named "Mrs. Fletcher" who has fallen, with her walker, in the bathroom.
On its face, the commercial illustrates a serious situation for a senior with dire consequences (elderly people with no one to care for them may fall in their homes and be on the floor for hours or even days, unable to get help).
The "I've fallen and I can't get up" ad had the double misfortune of being unintentionally [link
http://en.wikipedia.org/wiki/Camp_%28style%29]campy[/link] and appearing often on cable and daytime television. The combination made "I've fallen... and I can't get up!" a recognized, universal punchline that applied to many comedic situations. All of these factors made the ad memorable, ensuring the line's place in pop culture history; it was voted one of TV Land's top 20 catch phrases of all time [[link
citation>http://en.wikipedia.org/wiki/Wikipedia:Citing_sources]citation needed[/link]].
According to the [link
http://en.wikipedia.org/wiki/United_States_Patent_and_Trademark_Office]United States Patent and Trademark Office[/link], after first applying in October 1990, LifeCall registered the phrase "I've Fallen And I Can't Get Up" as a [link
http://en.wikipedia.org/wiki/Trademark]trademark[/link] in September 1992 until its status was cancelled in 1999. [link
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=74108242][1][/link] In October 2002, the similar phrase "Help, I've Fallen And I Can't Get Up!" became a registered trademark of [link
http://en.wikipedia.org/wiki/Life_Alert]Life Alert[/link] Emergency Response, Inc. [link
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76233401][2][/link], and is currently used on their website as well as in their commercials [link
http://www.lifealert.com/][3][/link]. -from Wikipedia