I know it is positive, does not use compulsion, and is non-violent. BUT is it based on dominance? Pack mentality? Does it shun lure/reward, and instead rely on capturing, shaping? There is a conference coming up- I can't decide if I want to go because I can't find the right info. I did look at their website. I'm still a little confused.
I got this from their site "THE THIRD WAY uses food to reward a dog#%92s choice to do something right and simply interferes with a dog#%92s choice to do something wrong. By utilizing THE THIRD WAY#%92S exclusive teaching and proofing processes and without force or punishment, owners teach dogs how to ignore food and obey cues. As a result, they are very reliable in the face of strong distractions and are not dependent upon food to be accurate and willing performers. Dogs learn what owners want. Owners are happy, and best of all, dogs are happy, too!
By giving your dog good guidance, using proper management, and educating him by giving him choices about his behavior and then feedback about these choices, you are using the most effective way possible for teaching your dog how to live in harmony with you. You are using THE THIRD WAY!"
This doesn't sound like anything groundbreaking or new, so I'm confused about the name and the hype. Will any of you can help clarify?