Anyone who is really interested can sign up for this telecourse:
http://www.animalbehaviorassociates.com/teleconference-fundamentals-learning-theory.htm
Suzanne Hetts and Dan Estep are qualified Applied Animal Behaviorists with years of experience, and if you are really interested to learn this stuff, the course is only $84. That's less than half what you might pay to see these guys in person at a seminar. I thought I'd post it because there is always a lot of confusion about it, and because you will never again think "my dog knows that - he's misbehaving to spite me." [

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