Pure vita

Is anyone feeding this? I just picked up a bag the other day. On one habd I feel like a total sucker because it is totally obvious that this food is pure marketing. I mean the ingredients lists "vegan flavoring" LOL I would like to meet the marketing agent that thought up that term. On the other hand I do like the other ingredients and the fact that it is made in the us.

I am feeding the salmon and potato formula and switched neiko cold turkey from evo (because I ran out). So far he has not had an issue though over the fast switch. One concern is the low protein level 24%. This might be a better food for the girls, but I just thought I'd try it out as something to rotate in and see what happens