ron2
Posted : 3/31/2006 11:48:32 AM
I agree with you.
And here's an exception to the big advertising equals big success rule. In 2003, ASW, an independent marketing research firm that does auditing for pet supply stores, published a finding that in 2001 and 2002, Nutro Natural Choice Lamb and Rice outsold all other brands. With no national advertising campaign. Just word of mouth and direct info from maker to seller. No cute commercials, no major sponsorship of an AKC show. And they were one of the first to adopt AAFCO guidelines and one of the first to start supplementing especially the lamb formula with taurine, so that owners with breeds that have taurine deficiencies could still feed it to their dogs if they were already doing fine on it. That ain't bad for a "mid-grade, grainy" food out to make a buck.
True, most people only buy what they see on a commercial, if they even think that much. Many just buy whatever has the lowest sticker price in the grocery store. Or, what their vet says, which is a whole 'nother discussion.