The keynote of this speech on the current failing strategies of the AKC, was a repeated clarion call to push for AKC registration of "commercial" puppies.
Full report here: http://www.akc.org/about/chairmans_report/2008.cfm?page=9
Some highlights:
The mission (sorry about the purple):
We intend to reach out, communicate, and educate those in the retail
sector as to why an AKC puppy is the gold standard and why they should be registered with
American Kennel Club.
The justification:
still, is the right thing to do. We know that insisting upon good breeding practices is
the right thing to do. And we intend to continue to do the right things for dogs. The
American Kennel Club provides what no other registry provides. In order to continue to be
the dog's champion, we must remain a strong, viable organization.
The "problem":
We are losing litters, dogs and entire colonies to competing registries. If litters and
dogs aren't registered with AKC, we can't inspect them, we can't help the breeders and we
can't grow our sport.
In other words, puppymills are using non-AKC registries. We can't have that!
Oh, for the good old days:
AKC used to dominate the marketplace. Even places like Macy's and Gimbels sold AKC
puppies. Many pet owners who bought these puppies, and I was one of them, tried their
hand at showing and breeding. These owners who purchased their first purebred from a
retail outlet, not only added to AKC's registrations, but those who wanted to advance in
the sport, then sought out fanciers to continue their journey.
That happens to every pet store puppy as we know, today. That's why all those other reigstries have all those dog shows and other dog sports available to people who purchase their puppymill puppies. Because obviously the answer can't be to make the product more accessible and appealing to the general public.
The available pool of AKC registrable puppies is being lost to other registries, along
with potential participants in the sport. As we lose registrations, we also lose our core
revenues, our ability to generate alternative revenues and our legislative influence.
The strategy: Puppymillers - the backbone of the AKC! Celebrate, my friends, those kind hearted folks who will take us to the future!
We need to get back on track growing our influence as the premier registry in the world.
We know that AKC puppies and our breeders are the best. They are the "Gold
Standard" in the marketplace. We need to continue to reinforce that. Let's not allow
those other registries to weaken us or put us out of business. Let's not allow them to
make AKC a nostalgic memory as well.
The philosophy - self preservation at any cost - including the misery of commercially bred puppies and their parents.
Going forward, we need to do whatever is necessary to stop our registration free fall. We can and will be aggressive
in pursuing all AKC-registrable dogs and do so while upholding our values and high standards.
The Big Lie - but hold on to dear life to this, my friends in parent clubs. Emboss it on your stationary, write it on your headquarters' walls - remember it, because I guarantee you the AKC powers that be will not!
As we go forward, let me make it clear to all, that the AKC will continue to enthusiastically support the Parent Clubs' Codes of Ethics including, as it relates to their members' sale of puppies through commercial entities.