espencer
Posted : 9/16/2010 10:55:02 PM
"Obviously, any book with Cesar’s name on it is destined to be a best
seller, no matter what the content. Since any content is guaranteed
enormous exposure, we thought, why not have reward-based training
techniques get the exposure."
Maybe he is using Cesar for his own benefit? That would be a very smart thing to do. Cesar gets to more people that Ian Dunbar will ever dream of. Certainly i have looked into books from other people that Cesar recommends in his own books.
Dog training (teaching the dog how to sit, stay, etc.) will never be possible other than using positive reinforcement. If Cesar would try to "train" dogs without +R it would be a total failure.
Average dog owners that are not smart enough to go ahead and investigate if there are actually other dog trainers out there who wrote tons of books already about "how to". Those are the kind of people who were asking for this book.
Cesar is not stupid either, if he can make a couple million dollars out of people who are too lazy to get their butt to their computer and look for clicker training videos then he will do so.
Americans want everything handed to them directly "Hey Cesar, why dont you do the research for me and make a book about it?, i'm too lazy to memorize other trainers names, since i watch a lot of TV you are the only one i know of"
I'm certainly will not buy this book. Cesar is not a dog trainer, he will be just the "middle man" between +R experts and general public. If I'm interested on learning about +R (which is not rocket science) then i would get rid of the middle man and go directly to the experts.
But if i were Cesar or Ian Dunbar i would do exactly what they are doing right now and would let the sweet smell of money to stuff my bank account