kennel_keeper
Posted : 10/29/2006 6:00:56 AM
Any company that manufactures or sells a product or service should be WILLING to put $$$ into a strong CS department, because it's the consumer that is filling their bank account. Without the consumer, they would not be in business long. It's a matter of respect for the end-user and PRIDE in their product.
Granted, I'm not feeding the CS, but if they are willing to put customers on the back burner until it's convienant, then they may be willing to cut corners in other areas. After all, the consumer will never know.
Company A makes the BEST product, uses the BEST marketing, has the BEST packaging, and SUCKS at customer service. So, as an Exec of this company, where would I then focus to improve? The customer service department! By virtue of my desire to make my company the best, I fire the customer service manager (even though she's my SIL) and hire someone with a PROVEN record in providing top notch CS. This person in turn, finds the weak links in the department, and make the necessary changes to improve the level of SERVICE the consumer DESERVES. Now, Company A, IS the BEST! The consumer can feel confident that if they havea question, concern, or comment, they will be addressed in a timely manner, fully and completely. That's a product or company that people have faith in!
People, by nature (no pun intended), like to feel important and ANY company that doesn't make them feel that way, loses business. If they do it with one person, they are doing it with others. It's a matter of respect for the people that are keeping them in business.
Now, I'm sure that there's not one person on this board that can say they haven't gotten just a little ticked off when they have recieved crappy CS at some point. Think about trying to make a return to a store, say, after christmas! Wait in a LONG line, get to the counter and the CS person has to go to the back, wait some more, tell your story, just to hear, No reciept, sorry, no refund.